There are a dozen reasons for climbing, some bad, and I’ve used most of them myself. The worst are fame and money. Commonly people cite exploration or discovery, but that’s rarely relevant in today’s world. The only good reason to climb is to improve yourself.
— Yvon Chouinard

We provide setters and gyms with the resources they need to keep up with industry best practices…without losing our roots in climbing culture.


The best climber in the world is the one having the most fun!
— Alex Lowe